# KSHITIJ ARORA - Content Marketer
Source: https://hello.cv/nikhilkhandelwal
New Delhi

## About
Insightful Content and SEO Marketing Manager with 8 years of experience directing operations and driving demand generation within the B2B IT/SaaS sector. Proven expertise spans global markets (EU, USA, Southeast Asia, Australia), excelling in creating high-traffic content that establishes thought leadership and achieves measurable business outcomes.

## Work
### SEO & Content Marketing Manager | Legacy Network
Directed comprehensive content strategy and SEO initiatives for Legacy Network's software suite, driving thought leadership and demand generation across multiple platforms.
- Strategized and created content across all departments, managing content for company software including Legacy Academy, Legacy Token ($LGCT), and Legacy Crypto Wallet, ensuring consistent brand messaging.
- Upgraded marketing practices and analytics, leading to continuous performance improvement and data-driven content optimization.
- Built comprehensive content and SEO infrastructure for the site since its inception, establishing a strong foundation for organic growth and online visibility.
- Executed YouTube and Social Media marketing campaigns with daily reports, significantly enhancing brand visibility and engagement.
### Contract Content and Marketing Analyst | Aloware
Managed client projects and deadlines, enhancing SEO presence and producing high-quality, visually impactful content for Aloware.
- Created monthly Excel spreadsheets to manage client projects and deadlines, improving workflow efficiency.
- Increased SEO presence by adding keywords, meta descriptions, and alt image tags to articles and blogs.
- Wrote and edited high-quality, visually impactful content under deadline pressure, ensuring exciting and authentic engagement.
- Coordinated with marketing and design teams to illustrate articles and develop graphics, enhancing visual appeal and content effectiveness.
### Freelance SEO and Content Analyst | FunQuest
Optimized strategic approaches and analyzed web metrics for FunQuest, improving site performance and content delivery.
- Maximized strategic approaches by closely monitoring performance and making appropriate adjustments, leading to improved outcomes.
- Collected and analyzed Web metrics, including visits, time on site, and page views per visit, providing data-driven insights for content optimization.
- Conducted research and gathered information from multiple sources, presenting results to inform content strategy.
- Created plans and communicated deadlines to complete projects on time, ensuring efficient content delivery.
### Freelance Content Manager | Cloudeagle
Produced and optimized engaging content for Cloudeagle across various mediums, leveraging exceptional writing and editing skills.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality, visually impactful programs under deadline pressure, ensuring captivating and authentic approach.
- Repurposed and optimized existing content for use in different mediums, maximizing content reach and impact.
### SEO & Content Marketing Manager | Xtensio
Developed and implemented dynamic SEO strategies for Xtensio, optimizing digital presence and achieving maximum ROI in paid search campaigns.
- Created dynamic SEO strategies that exceeded market competitors, optimizing digital presence and meeting client needs effectively.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics, informing data-driven marketing decisions.
- Integrated marketing plans with brand campaigns, successfully driving brand awareness to demand generation.
- Executed tests and collected and analyzed data to identify trends and insights, achieving maximum ROI in paid search campaigns.
### SEO & Marketing Manager | MIM-Essay
Managed SEO and marketing operations for MIM-Essay, focusing on strategic development, team agility, and performance improvement.
- Developed and implemented quality link-building strategies, significantly enhancing SEO performance and market competitiveness.
- Onboarded new employees with comprehensive training and documentation, ensuring smooth integration and productivity.
- Recruited and hired top performers to add talent and value to the department, strengthening team capabilities.
- Kept detailed records of daily progress to identify and correct areas needing improvement, fostering continuous operational efficiency.
- Cross-trained existing employees to maximize team agility and performance, improving departmental flexibility and responsiveness.
### Senior Analyst/Team Leader | Cision
Led research and analysis initiatives for Cision, providing strategic market insights and business planning guidance to a diverse portfolio of major clients.
- Performed thorough research and analysis on market trends, accurately identifying industry opportunities and competitive landscapes.
- Provided optimal guidance and business planning to clients based on industry expertise and market predictions, driving informed decision-making.
- Handled daily briefings and newsletters for mammoth clients including Volkswagen (Audi, Bugatti, Porsche, BMW), Delta Airways, Sony PlayStation, Visa, MasterCard, and Space.com.

## Education
### Jaipur National University | Marketing
### Heritage Institute of Management and Communication | Journalism
### Govt. Institute of Engineering, Manesar | Mechanical Engineering

## Skills
### SEO & Content Strategy
- Google Analytics
- SEMrush
- SEO & SEM
- Content Marketing
- SEO and Keywords Research and Planning
- Moz
- Ahrefs
- Fraise
- CXL - Content & SEO
- SEO That Works
- Buzzsumo
- WordPress
- High Traffic Content
### Marketing & Analytics
- B2B SaaS Marketing
- Product Marketing
- Demand Generation
- Market Research
- Web Metrics Analysis
- Paid Search Campaigns
- ROI Optimization
- Brand Campaigns
- YouTube Marketing
- Social Media Marketing
- Customer Relations
- Sales and Marketing
### Project & Team Management
- Project Management
- Team Management
- Startup Building
- Employee Motivation
- Policy Enforcement
- New Employee Onboarding
- Recruitment
- Cross-training
- Team Agility
- Google Suite
- Trello
- Monday
- Jira
### Communication & Writing
- Verbal and Written Communication
- Whitepapers
- Discord Invites
- High-Quality Content Creation
- Content Editing
- Proofreading
- Content Optimization
- Content Repurposing
### Business & CRM Tools
- SAAS Knowledge
- Hubspot
- Guesty
- Zoho
### Certifications & Training
- SEMRush Certified
- Google Analytics Certified
- CXL courses certified
- Facebook Blueprint Certification (Pursuing)

## Source
Read this profile on Hello.cv: https://hello.cv/nikhilkhandelwal
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