KSHITIJ ARORA

Directed comprehensive content strategy and SEO initiatives for Legacy Network's software suite, driving thought leadership and demand generation across multiple platforms.

• Strategized and created content across all departments, managing content for company software including Legacy Academy, Legacy Token ($LGCT), and Legacy Crypto Wallet, ensuring consistent brand messaging.
• Upgraded marketing practices and analytics, leading to continuous performance improvement and data-driven content optimization.
• Built comprehensive content and SEO infrastructure for the site since its inception, establishing a strong foundation for organic growth and online visibility.
• Executed YouTube and Social Media marketing campaigns with daily reports, significantly enhancing brand visibility and engagement.

Managed client projects and deadlines, enhancing SEO presence and producing high-quality, visually impactful content for Aloware.

• Created monthly Excel spreadsheets to manage client projects and deadlines, improving workflow efficiency.
• Increased SEO presence by adding keywords, meta descriptions, and alt image tags to articles and blogs.
• Wrote and edited high-quality, visually impactful content under deadline pressure, ensuring exciting and authentic engagement.
• Coordinated with marketing and design teams to illustrate articles and develop graphics, enhancing visual appeal and content effectiveness.

Optimized strategic approaches and analyzed web metrics for FunQuest, improving site performance and content delivery.

• Maximized strategic approaches by closely monitoring performance and making appropriate adjustments, leading to improved outcomes.
• Collected and analyzed Web metrics, including visits, time on site, and page views per visit, providing data-driven insights for content optimization.
• Conducted research and gathered information from multiple sources, presenting results to inform content strategy.
• Created plans and communicated deadlines to complete projects on time, ensuring efficient content delivery.

Produced and optimized engaging content for Cloudeagle across various mediums, leveraging exceptional writing and editing skills.

• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Wrote and edited high-quality, visually impactful programs under deadline pressure, ensuring captivating and authentic approach.
• Repurposed and optimized existing content for use in different mediums, maximizing content reach and impact.

Developed and implemented dynamic SEO strategies for Xtensio, optimizing digital presence and achieving maximum ROI in paid search campaigns.

• Created dynamic SEO strategies that exceeded market competitors, optimizing digital presence and meeting client needs effectively.
• Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics, informing data-driven marketing decisions.
• Integrated marketing plans with brand campaigns, successfully driving brand awareness to demand generation.
• Executed tests and collected and analyzed data to identify trends and insights, achieving maximum ROI in paid search campaigns.

Managed SEO and marketing operations for MIM-Essay, focusing on strategic development, team agility, and performance improvement.

• Developed and implemented quality link-building strategies, significantly enhancing SEO performance and market competitiveness.
• Onboarded new employees with comprehensive training and documentation, ensuring smooth integration and productivity.
• Recruited and hired top performers to add talent and value to the department, strengthening team capabilities.
• Kept detailed records of daily progress to identify and correct areas needing improvement, fostering continuous operational efficiency.
• Cross-trained existing employees to maximize team agility and performance, improving departmental flexibility and responsiveness.

Led research and analysis initiatives for Cision, providing strategic market insights and business planning guidance to a diverse portfolio of major clients.

• Performed thorough research and analysis on market trends, accurately identifying industry opportunities and competitive landscapes.
• Provided optimal guidance and business planning to clients based on industry expertise and market predictions, driving informed decision-making.
• Handled daily briefings and newsletters for mammoth clients including Volkswagen (Audi, Bugatti, Porsche, BMW), Delta Airways, Sony PlayStation, Visa, MasterCard, and Space.com.